At first, Red Lobster didn’t seem to know how to respond to the explicit shout-out they get in BEYONCÉ’s new single “Formation”, where she says she takes her man there if he GIVES IT TO HER GOOD.
But now, they aren’t complaining. Red Lobster says sales were UP 33% on Sunday, over last year’s Super Bowl Sunday.
Also, Red Lobster was mentioned on Twitter 42,000 times in an hour over the weekend, making the company “trend” for the first time in its history.
The song was released on Saturday, and while Beyoncé sang a portion of it during the Super Bowl halftime show, she left out the part about Red Lobster.
Still, it’s entirely possible that a lot of people in Denver were so high off the Broncos’ victory that they enjoyed some good relations, which may or may not lead to ‘Super Bowl Babies‘ . . . and then treated themselves to Red Lobster.
Of course, it’s hard to say how long Red Lobster’s sales spike will continue, but Valentine’s Day is just around the corner. (???)